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Verisign Case Study

Tscrib16 min

BACKGROUND

As a critical division generating 40% of VeriSign’s revenue, VeriSign Telecommunication Services (VTS) faced a pivotal challenge: stagnating innovation, revenue erosion from wireless disruption, and declining employee morale threatened its $380M business. Leadership set an ambitious target to transform this struggling division into a $1B business by 2006—requiring not just a financial turnaround, but a complete revitalization of their product portfolio and organizational culture.

TRANSFORMATION

Working with Dr. Behnam Tabrizi, VTS embarked on an intensive 90-day Rapid Transformation journey. His methodology engaged employees at all levels to drive innovation and cultural change while restructuring the organization around key market segments.

IMPACT

  • Exceeded $1B revenue target ahead of schedule
  • Transformed organizational culture from low morale to active advocacy
  • Built sustainable innovation capabilities for continued market adaptation

KEY ELEMENTS OF SUCCESS

  • 90-day structured transformation process
  • High employee engagement across all levels
  • Swift pivot to market-segment focused structure
  • Sustainable culture of innovation

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