Work Details
GOING ON OFFENSE
Going on Offense is a powerful resource for anyone looking to transform their organization and their people into a perpetual innovator. Based on a comprehensive seven-year study from Stanford University, Going on Offense provides an insider view into the drivers of success and challenges in 26 organizations—including industry giants like Apple, Tesla, Amazon, Microsoft, and Starbucks—along with actionable advice on replicating their winning approaches. In addition, the book highlights the similarities and differences among their five cultures, which, interestingly, mirror the five icons of industry who are leading or led them: Steve Jobs (Apple), Elon Musk (Tesla), Jeff Bezos (Amazon), Satya Nadella (Microsoft), and Howard Schultz (Starbucks). The findings draw on a survey of over six thousand executives, academics, and consumers and interviews with several dozen current and former employees of most of the 26 firms.
Explore the challenges of once-innovative tech giants like Facebook and Google and the factors behind their struggles. Delve into the reasons behind an organization’s decline through in-depth analysis and real-world examples. Going on Offense analyzes these cases and offers a practical playbook for companies and individuals looking to transform into a winning mindset.
Written by world-renowned expert in transformation, bestselling author, and award-winning teacher, scholar, and global advisor, Behnam Tabrizi, Going on Offense is a must-read for any organization looking to stay innovative and competitive in today’s rapidly changing market. Armed with this book, a company will be able to go on offense—continually improving its culture, adapting to new environments, and expanding into new territories.
Behnam Tabrizi
"I anticipate A Leader's Play- book for Perpetual Innovation to quickly become required reading in boardrooms and classrooms around the world."
RON JOHNSON
Senior Vice President of Apple, and pioneer of Apple store under Steve Jobs 2000-2011; CEO JCPenney 2011- 2013, Board Member, Ermenegildo Zenga Group, 2019-Present"Going on Offense is full of practical and actionable solutions for unlocking game- changing innovation. It should be required reading for companies of all sizes."
MAYNARD WEBB
Former Chief Operating Officer of eBay, Director at Salesforce and Visa, Founder of the Webb Investment Network, Bestselling author"Going on Offense: A Leader's Playbook for Perpetual Innovation is rich with actionable insights to help you drive innovation in your organization."
HAMID MOGHADAM
Co-Founder, CEO, and Chairman of Prologis, the world's largest industrial landlord"Tabrizi's insights outline critical frameworks and blueprints for any manager or executive that wants to keep their company ahead in a rapidly accelerating world."
DREW BENNETT
Tesla Head of Global Charging reporting to Elon Musk 2018-2020; Executive Vice President of Network Operations, Volt Charging, recently sold to Shell Global"Behnam Tabrizi knows the key to some of the most successful companies in the world is unleashing human magic to inspire innovation. Companies like Apple, Starbucks, and Microsoft have done so successfully, and in Going on Offense, you'll hear the lessons that helped them stay agile and tap into the power of their teams. These lessons gained from years of Tabrizi's own research at Stanford, through his teaching and consulting with various companies, can be applied to organizations of all sizes and used by leaders at all levels. This book is a must-read for creating the right innovative culture."
HUBERT JOLY
senior lecturer at Harvard Business School, former chairman and CEO of Best Buy, and bestselling author of The Heart of Business: Leadership Principles for the Next Era of Capitalism"After reading Professor Behnam's book, I can relate my experience observing the author's work with our commercial bank in Thailand to his belief that culture drives transformation and innovation. We have hired many renowned consultants to help us transform our bank to cope with rapidly changing industry forces. Professor Behnam's approach and his commitment to implementation set him apart from our other advisors. By the end of his transformation coaching, he had us all believing that empowerment is a critical success factor in creating an agile culture that puts clients' needs at the center of every innovation. This book is the definite innovation playbook."